KIND SCIENCE
WEBSITE, ORGANIC SOCIAL CONTENT
Website — KindScience.com
A clean, minimal website that served to highlight the principal photography. Lush botanicals and hero products, as well as an aspirational brand video of its founders, were intended to anchor (and stand out from) the rest of the website. Minimal accent colors lent themselves to the clean yet joyful feel.
A clean, minimal website that served to highlight the principal photography. Lush botanicals and hero products, as well as an aspirational brand video of its founders, were intended to anchor (and stand out from) the rest of the website. Minimal accent colors lent themselves to the clean yet joyful feel.
Homepage
Product Display Page
Social Content / Video
JLO BEAUTY
PRE-LAUNCH WEBSITE
Design Director: Gina Grimm
Copy: Stacy B. Masand, Claire Coghlan
Responsive landing page for the first reveal of JLo Beauty. Intent for site was two-fold — the first look and preview into the skincare brand, and to promote a presale for a limited-edition kit — aimed at creating user-generated buzz — leading up to the official launch date.
Concepts were provided as to how JLo Beauty can visually come to life as a brand, since the only assets available (at that moment in time) were packaging and talent and product photography.
Concept 1 expanded on the ‘glow-like and prismatic” photography, in a glam-luxe feel. Concept 2 kept within the traditions of editorial beauty visuals, while still including a small touch of glamour (because it’s JLo after all!)
Concepts were provided as to how JLo Beauty can visually come to life as a brand, since the only assets available (at that moment in time) were packaging and talent and product photography.
Concept 1 expanded on the ‘glow-like and prismatic” photography, in a glam-luxe feel. Concept 2 kept within the traditions of editorial beauty visuals, while still including a small touch of glamour (because it’s JLo after all!)
Concept 1
Concept 2
WITH & WESSEL
WEBSITE CONCEPT
Creative Direction: Roxane Zargham
Website redesign for a fashion-forward wool clothing line.
Editorial-style images are featured to enhance the shopping experience, with a more robust, user-friendly navigation for easier browsing.
Editorial-style images are featured to enhance the shopping experience, with a more robust, user-friendly navigation for easier browsing.
Shop
Collections
Individual Product Page
About
News
Press
THE ASSEMBLY
WEBSITE
A simplified, user-friendly scroll website for The Assembly.
Since The Assembly is a physical store and experience, the website (if being the first consumer touchpoint from a web search or third-party referral, for example) was envisioned to highlight the brand simply, and to encourage final drive-through to the in-store experience.
Since The Assembly is a physical store and experience, the website (if being the first consumer touchpoint from a web search or third-party referral, for example) was envisioned to highlight the brand simply, and to encourage final drive-through to the in-store experience.
SEA CALM SKIN
AMAZON STOREFRONT
The Amazon storefront for Sea Calm Skin was envisioned as an expanded e-commerce presence highlighting the brand, its story and founder, as well as product effectiveness to encourage purchase.
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