THE HONEST COMPANY
GN LAUNCH PAGE
Responsive splash landing page for a new multi-product line, named Gently Nourishing (GN). After working with the Brand team on launch strategy and messaging priorities, initial art direction for the product photography focused on communicating the moisturizing ingredients + benefits of the line.
However, due to time and budget constraints, and changing brand messaging, a simpler approach was taken to communicate the GN line as the "building block" for a personal care routine.
For this phase of the launch, the task was two-fold: to create a landing page to introduce the line, and to speak to the ingredient benefits using the hero moisturizer product.
However, due to time and budget constraints, and changing brand messaging, a simpler approach was taken to communicate the GN line as the "building block" for a personal care routine.
For this phase of the launch, the task was two-fold: to create a landing page to introduce the line, and to speak to the ingredient benefits using the hero moisturizer product.
Initial Photo Direction
Website
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