ILLUMINA
BRANDING CONCEPTS + CAMPAIGN
Copy: Stacy B. Masand, Claire Coghlan
Initial logo, mood and packaging concepts for a celebrity skincare line (currently in development). Brand name explorations were Illumina and Wild Lotus. *Work has been partially redacted to preserve confidentiality.
Concept_ILLUMINA
Illumina was chosen to communicate radiant skin and a youthful glow for a skincare line targeted toward the millenial generation. A visual play on “facets” and the idea of illumination — emerging from within skin — was carried through the logo design and mood explorations.
Concept_ILLUMINA
Illumina was chosen to communicate radiant skin and a youthful glow for a skincare line targeted toward the millenial generation. A visual play on “facets” and the idea of illumination — emerging from within skin — was carried through the logo design and mood explorations.
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