JLO BEAUTY
PRE-LAUNCH WEBSITE
Design Director: Gina Grimm
Copy: Stacy B. Masand, Claire Coghlan
Responsive landing page for the first reveal of JLo Beauty. Intent for site was two-fold — the first look and preview into the skincare brand, and to promote a presale for a limited-edition kit — aimed at creating user-generated buzz — leading up to the official launch date.
Concepts were provided as to how JLo Beauty can visually come to life as a brand, since the only assets available (at that moment in time) were packaging and talent and product photography.
Concept 1 expanded on the ‘glow-like and prismatic” photography, in a glam-luxe feel. Concept 2 kept within the traditions of editorial beauty visuals, while still including a small touch of glamour (because it’s JLo after all!)
Concepts were provided as to how JLo Beauty can visually come to life as a brand, since the only assets available (at that moment in time) were packaging and talent and product photography.
Concept 1 expanded on the ‘glow-like and prismatic” photography, in a glam-luxe feel. Concept 2 kept within the traditions of editorial beauty visuals, while still including a small touch of glamour (because it’s JLo after all!)
Concept 1
Concept 2
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