THE HONEST COMPANY
WINTER 2018 CAMPAIGN


Photo Art Direction, Design
Photography: Jon Davis


2018 Winter diaper collection launch for The Honest Company. The concept was to anchor the diapers within a theme of “holiday”, with the emotional resonance of family and “togetherness”. Muted, neutral tones with plush textures serve as the backdrop to the more vibrant and colorful diaper collection. THC staff and their families were selected to feature in the campaign.












All content © 2023 Shi Jun Ng