Initial logo, mood and packaging concepts for a celebrity skincare line (currently in development). Brand name explorations were Illumina (radiance and glow) and Wild Lotus. *Work has been partially redacted to preserve confidentiality. 


Concept_WILD LOTUS 
Drawing from the lotus origin story — a majestical flower that floats on the surface of the water, yet sprouts in mud from the bottom and in darkness, brand concepts communicate the idea of re-emergence with a quiet, confident stillness. Beauty and confidence springs forth from beneath with grace, vulnerability and courage, with deep roots and limitless potential from within one’s own skin.