Casamigos*
The Trip chronicles the journey of a lifetime that Casamigos founders Gerber and Clooney embark on to deliver it from its birthplace in Jalisco to Los Angeles. Creative exploration used in a launch campaign pitch. The journey, full of risk and adventure, imbues the brand with the unwavering brotherhood between the founders, making it synonymous with Casamigos. Envisioned as broadcast and digital executions that the audience can follow in real time, and culminating in a launch party when they successfully arrive in Los Angeles.
*CONCEPTArt Direction, Campaign Direction, Design