JLo Beauty

A preview of JLo Beauty, and presale for a limited-edition set before the official launch date. Microsite design for the first reveal of the brand. Creative directions for the microsite informed design and web styling for the permanent website.
ROLEArt Direction, Digital Design

DIRECTION 1Leans into the glow-like, prismatic photography—often using them as textural background plates—with a glam-luxe feel. 

Mirrors the traditions of editorial beauty visuals, albeit with a touch of glamour reminiscent of its founder’s persona.

© 2024 Shi Jun Ng