Letybo
Kaleidoscopic brights—bursting with color and energy—that reflect the sassy, exultant and bold nature of Letybo—and beauty. New identity, launch campaign and website explorations for this filler brand in Hugel’s portfolio. Like light through a prism, Letybo’s look and feel needed to have visual stopping power to appeal to its younger demographic. Creative explorations show how both evergreen brand photography and It’s The Leti Things launch campaign will live together.
ROLE (WIP)Brand Identity, Art Direction, Campaign Direction, Digital Design, Packaging