L’Ivrée Bleue
A speculative campaign concept for ORMAIE Paris: an emotional landscape for L’Ivrée Bleue built around the fleeting nature of memory,
dark exoticism, and stormy sensuality. Drawing from the brand’s own connection between fragrance and personal recollection, this concept imagines an evolution of that world beyond the object itself: existing in
the moment just before a memory fully forms, vivid in feeling, unreliable in sequence, always more texture than narrative. Through amber-lit fragments of skin, light, and shadow, the bottle and its notes—dark vanilla, rum, iris, violet—hold still as tactile anchors while the world around them drifts.ROLEArt Direction, Campaign Concept & Development,
AI-Powered Campaign Production, Post-Production & Editing
TOOLS ChatGPT, Claude
MidJourney, FLORA (Nano Banana, Kling, Seedance)
ComfyUI
Premiere Pro
Artlist
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