Raw Sugar
Refreshed visual identity that grounds Raw Sugar in its ethos: a mindfully-clean bodycare brand embracing life’s raw, imperfect moments. The new system features a modernized logotype and mark with aspirational yet unfiltered art direction: authentic skin moments, messy but richly sensorial ingredients and textures, and candid real-life scenes set against warm, sunlit blues that cue its California roots. (All swipe used for illustrative purposes only.)
ROLEBrand Identity, Art Direction, Design
—In Partnership with CASE Agency
WORKABOUT© 2026 Shi Jun Ng