Wild Lotus*

Beauty epitomized in the lotus life cycle—sprouting from the darkness below—and culminating in a majestic re-emergence with a quiet, confident stillness. Initial logo, mood and packaging explorations for what is now JLo Beauty. Beauty and confidence springs forth from beneath with grace, vulnerability and courage, with deep roots and limitless potential from within (one’s own skin).
*CONCEPTBrand Identity, Art Direction, Packaging

© 2024 Shi Jun Ng