*CONCEPTArt Direction
Campaign Direction

Creative exploration used in a pitch for the launch campaign of Casamigos. Entitled The Trip, it chronicles the journey of the lifetime that founders Gerber and Clooney take as they bring Casamigos from its birthplace in Jalisco to Los Angeles. 

The journey, full of risk and adventure, imbues the brand with the unwavering brotherhood between the founders, making it synonymous with Casamigos. Envisioned as broadcast and digital executions that the audience can follow in real time, and culminating in a launch party when they arrive bounty-full and unscathed in Los Angeles. 

© 2024 Shi Jun Ng