AESTHETICS
Art Direction
Campaign Direction
Digital Design
Packaging
Brand identity, launch campaign and art direction for Hugel Aesthetics, a medical aesthetics company bridging the gap between science and beauty.
BY ELLEN
DEGENERES
Art Direction
Campaign Direction
Digital Design
Packaging
Brand identity, photography art direction and website for the launch of Ellen DeGeneres’ skincare brand, Kind Science.
TONICS
Social
Photography art direction for feel free, a line of wellness tonics and supplements made from high-quality botanicals.
x FOSTER GRANT
Social
Photography art direction for Sofia Vergara x Foster Grant. Featuring the 2022-23 collection of eye-and sunwear styles.
Art Direction
Campaign Direction
Digital Design
Packaging
Brand identity, launch campaign, website and packaging for Letybo, a filler brand in the Hugel Aesthetics portfolio. Bold, sassy and energetic, Letybo is positioned as the next up-and-coming botulinum toxin brand.
CAPTURE*
Art Direction
Campaign Direction
Packaging
Design
Conceptual exploration for what is now Letybo. This concept snapshots all the moments where the brand helps you shine.
Art Direction
Campaign Direction
Packaging
Conceptual exploration for what is now JLo Beauty. Positioning for this concept derived from the lotus origin story.
Art Direction
Campaign Direction
Packaging
Conceptual exploration for what is now JLo Beauty. Positioning for this concept derived from JLo’s glow and radiant skin.
P.1—BRANDING
Art Direction
Digital Design
Packaging
Design
Brand identity, website, packaging and designs for The Assembly, a specialty coffee shop in West Hollywood, Calfornia. The Assembly served as a cafe, retail and community space inspired by design, art and culture.
P.2—PHOTOGRAPHY
Social
Photography art direction for The Assembly.