SERVICESBrand Identity
Art Direction
Campaign Direction
Digital Design

New identity, launch campaign and website for the launch of Hugel Aesthetics in North America, Australia and New Zealand. The result is an elevated, minimal approach that bridges the gap between medical aesthetics and beauty.

Slight nods to Hugel, Inc. (its parent company and renown as the top-selling filler brand in South Korea) is continued in the brand’s cyan colors and iconography. Clean, transparent imagery featuring glassware convey clinical precision and credibility. Model photography is candid but imbued with smiles and joyful confidence. Cooler cyan and aqua blue tones create a juxtaposition for the warmth of skin and skin tones in the model photography to shine through.

MODELS PHOTOGRAPHY Sarah Silver, DP Nick Perron-Siegel, MUA Samuel Paul, HAIR Ramsell Martinez, WARDROBE Mark-Paul Barro
STILL LIFE PHOTOGRAPHY Teri Lyn Fisher, DP Nathan Gregory, STYLIST Lauren Walkup

© 2024 Shi Jun Ng