Art Direction
Campaign Direction
Digital Design
Packaging
Slight nods to Hugel, Inc. (its parent company and renown as the top-selling filler brand in South Korea) is continued in the brand’s cyan colors and iconography. Clean, transparent imagery featuring glassware convey clinical precision and credibility. Model photography is candid but imbued with smiles and joyful confidence. Cooler cyan and aqua blue tones create a juxtaposition for the warmth of skin and skin tones in the model photography to shine through.
MODELS
STILL LIFE