SERVICESArt Direction
Digital Design

Microsite design for the first reveal of JLo Beauty. Intent for site was dual-fold: a first look and preview of the brand, and presale for a limited-edition kit before the official launch. Creative directions for the microsite informed design and web styling for the permanent JLo Beauty website.

DIRECTION 1Leans into the glow-like, prismatic photography—often using them as textural background plates—with a glam-luxe feel. 

DIRECTION 2Mirrors the traditions of editorial beauty visuals, albeit with a touch of glamour reminiscent of its founder’s persona. 

© 2024 Shi Jun Ng