To create a robust library of content that resonated with the brand’s audience, additional photography was envisioned for social, specifically Instagram. (Brand identity and product photography was already in place.) Art direction covered different categories: brand moments, aspirational lifestyle imagery, product and ingredient features, testimonials, and quotes echoing their product efficacy and users’ skin issues. Influencer content was color-corrected to match the brand palate for cohesiveness.
The Amazon storefront was envisioned as an expanded e-commerce presence highlighting the brand story and its founder, and product efficacy to encourage purchase.