SERVICESArt Direction
Campaign Direction

Photography and design direction for Sebastian’s Professional’s North American launch of Versatility: a campaign to showcase how one unique product can style 4 different hair looks.

Hair transformations are emphasized in one fluid, kinetic transformation throughout the spread.  In order to also advertise hair color offerings from the brand’s NA portfolio, a separate muted color palette was created and integrated with the brand’s B&W visual identity.  

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