P.2—PHOTOGRAPHY
Social
Photography guidelines—simple compositions shot in natural lighting with low saturation, cooler tones and soft contrast—create a minimal yet elevated brand presence. Shot in-house, the images were staged to offer glimpses into the in-store experience and light, airy, wood-filled interiors. Content curation included beverage, food and retail offerings in lifestyle-driven settings. Additional cultural content such as art, architecture or inspirational images were also chosen to further build on brand identity and culture.