SERVICESArt Direction

Photography art direction for The Assembly, focused on social content since Instagram was the most effective platform to reach its targeted audience.

Photography guidelines—simple compositions shot in natural lighting with low saturation, cooler tones and soft contrast—create a minimal yet elevated brand presence. Shot in-house, the images were staged to offer glimpses into the in-store experience and light, airy, wood-filled interiors. Content curation included beverage, food and retail offerings in lifestyle-driven settings. Additional cultural content such as art, architecture or inspirational images were also chosen to further build on brand identity and culture.

© 2024 Shi Jun Ng